Analysis of Volt and Leaf Shoppers - Ford Focus Electric Forum
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Old 07-12-2011, 08:16 AM   #1 (permalink)
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Default Analysis of Volt and Leaf Shoppers

Triple Pundit had an article pointing out what close followers of the EV market know, sales numbers are constrained by supply, not consumer demand. Also of interest was a link to compete.com which has analysis of online shoppers interest in the cars. From Triple Pundit:

"So, if current sales figures are not a true reflection of demand, then in the meantime, online marketing solutions company, Compete.com, might at least offer another perspective on demand. According to Compete’s website they gather data from “a statistically representative cross-section of 2 million consumers across the United States who have given permission to have their internet click-stream behaviors and opt-in survey responses analyzed anonymously.” They have surveyed (presumably via this data gathering method) what they call “in-market shopper volume,” revealing that the Volt had a peak shopper volume of nearly 40,000 shoppers earlier this year, versus the LEAF’s peak of 14,700 shoppers, thereby indicating greater interest in the Volt. You can see Compete’s full analysis here, which while interesting, is of course limited in its significance. While shopper-volume tracks consumer interest on-line, or via surveys, it is not a qualified predictor of conversion to orders and sales."

If the numbers are accurate, it would appear that Chevrolet is doing a better job of generating shopper interest online. For a time generated the Volt generated as much "shopper interest" as the Prius. Pretty amazing considering the Prius has been out a decade longer.



http://www.triplepundit.com/2011/07/sup ... leaf-volt/

http://blog.compete.com/2011/06/17/leaf ... s-charged/



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