Re: Time - Will Israel's Electric Cars Change the World?
The company, Better Place, is incorporated in Palo Alto. The first market for their products is Israel. The Founder, Shai Agassi, and most of the engineering is done in Israel. The first vehicle you can buy is a Renault Fluence Z.E. Renault is a French company. The Fluence Z.E. will be made in Turkey. It seems a bit of a mess, really.
While the ability to conveniently drive more than 50 miles (100 miles round trip) from your house will be nice, I just don't see enough major manufacturers buying into the required form factor (and paying a license to Better Place) to imaging it succeeding in the mass market.
I can imagine it succeeding in a small, captive markets like Israel or on islands (Hawaii?) that have to import *all* of their oil. The US Post Office might be interested, where the vehicles at least look like they are all the same design and can all be designed around a single battery pack (size, shape, capacity, etc.). But selling their cars to the US public will never succeed.
And I really don't care for Shai Agassi's style. (You thought Donald Trump was bad?)