Tom's Guide "Ford Loses $2000 on each FFE" - Ford Focus Electric Forum
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Old 11-11-2011, 03:45 AM   #1 (permalink)
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Default Tom's Guide "Ford Loses $2000 on each FFE"

An articleon www.tomsguide.com quotes an anonymous source at Ford as saying:

Quote:
Focus takes a loss of more than $2000 per car sold. The hope is to scale the technology and make it more affordable in future vehicles. "It surprises me that we can even sell the car at that price," the source told us.
GM and Nissan have been mum on the subject, but my guess is that their loss per vehicle is much greater than $2000/car right now. Of course many vehicles in their first model year are probably sold at losses. It takes time and many units sold to pay for the upfront capital costs.



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Old 11-13-2011, 09:04 PM   #2 (permalink)
 
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Default Re: Tom's Guide "Ford Loses $2000 on each FFE"

Quote:
Originally Posted by Charged Up
GM and Nissan have been mum on the subject, but my guess is that their loss per vehicle is much greater than $2000/car right now.
My guess is the author has zero credibility on this issue.

There is an old saying on this - people who know don't talk and people who talk don't know.
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Old 11-14-2011, 04:52 AM   #3 (permalink)
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Default Re: Tom's Guide "Ford Loses $2000 on each FFE"

Quote:
Originally Posted by evnow
Quote:
Originally Posted by Charged Up
GM and Nissan have been mum on the subject, but my guess is that their loss per vehicle is much greater than $2000/car right now.
My guess is the author has zero credibility on this issue.

There is an old saying on this - people who know don't talk and people who talk don't know.

You may be right. The author seems to have some things wrong. However, my guess is that Ford is losing money on the FFE right now, but not nearly as much as GM or Nissan I should think.



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