quotes an anonymous source at Ford as saying:
Focus takes a loss of more than $2000 per car sold. The hope is to scale the technology and make it more affordable in future vehicles. "It surprises me that we can even sell the car at that price," the source told us.
GM and Nissan have been mum on the subject, but my guess is that their loss per vehicle is much greater than $2000/car right now. Of course many vehicles in their first model year are probably sold at losses. It takes time and many units sold to pay for the upfront capital costs.